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Umar Ali Butt

Project 10 · Website

ZKOP

The privacy-first EVM blockchain: complex zero-knowledge technology, explained in one clear, engaging website.

Industry
Web3
Platform
Website
Type
Web design
My role
Product Designer
zkop cover

THEreceipts

What the work delivers.

  1. 01First EVM blockchainPRIVACY
  2. 02Explained with visual diagramsZK
  3. 03Structured from the first wireframeSKETCH → UI

the idea

BEFORE

THE PROBLEM

Modern blockchain platforms often force users and developers to compromise between privacy, scalability, and usability. Most networks expose transaction data publicly, creating concerns around data security and confidentiality.

and how we fixed it

AFTER

THE FIX

A modern, privacy-first blockchain website that makes complex technology easy to understand: key performance metrics up front, the privacy ecosystem explained through intuitive diagrams, and developer benefits in a clean, structured layout.

MYrole

Lead Product Designer

I owned the product experience end to end, from shaping the flows with the founder and PM, through UI and the design system, to handoff and QA with the developers.

WORKED WITH

  • Founder
  • Product Manager
  • Developers
  • QA

KEYdecisions

The calls that shaped
the product.

  1. 01

    Proof up front

    Key performance metrics lead the page so developers see the substance immediately.

  2. 02

    Diagrams over paragraphs

    The privacy ecosystem is explained visually, turning zero-knowledge concepts into something you can follow.

  3. 03

    Developer benefits, structured

    A clean, scannable layout lets technical readers find what matters to them fast.

HOW ITcame together

  1. 01 · ALIGN

    Shaped goals, users and scope with the founder and PM.

  2. 02 · MAP

    User flows and wireframes for every key journey.

  3. 03 · DESIGN

    High-fidelity UI and a reusable component system.

  4. 04 · SHIP

    Dev handoff, review cycles and QA until it felt right.

THE GOODstuff

zkop screens 1