Project 01 · Live
YOUNGS CAPITAL
Pakistan’s first profit-and-loss sharing brokerage. Invest, trade and grow on the PSX, with a partner that stands beside you.
- Industry
- FinTech
- Platform
- iOS & Android
- Timeline
- 8 weeks
- My role
- Product Designer
THEreceipts
What happened after launch.
- 01CDC-ranked broker within 4 months of launchTOP 10
- 02Average rating on the App Store4.8
- 03Profit-and-loss sharing brokerage in Pakistan1ST
so, what was broken?
BEFORE
THE PROBLEM
Pakistan’s financial market lacks transparency and trust, leaving everyday investors without a reliable brokerage that stands beside them through market highs and lows.
and how we fixed it
AFTER
THE FIX
Youngs Capital introduces Pakistan’s first profit-and-loss sharing brokerage: a trusted partner that celebrates wins together and shoulders losses side by side.
MYrole
Lead Product Designer
I owned the product experience end to end, from shaping the flows with the founder and PM, through UI and the design system, to handoff and QA with the developers.
WORKED WITH
- Founder
- Product Manager
- Developers
- QA
KEYdecisions
The calls that shaped
the product.
- 01
Lead with the partnership, not the ticker
The P&L-sharing model is the whole product, so it sits front and centre in onboarding and on the home screen, before a single chart.
- 02
Make every number explain itself
Holdings, returns and shared profit are shown together with plain-language labels, so first-time PSX investors never wonder where their money went.
- 03
Trust signals in the flow
Security and regulatory cues appear exactly where money moves (funding, buying, selling), not buried in settings.
HOW ITcame together
01 · ALIGN
Shaped goals, users and scope with the founder and PM.
02 · MAP
User flows and wireframes for every key journey.
03 · DESIGN
High-fidelity UI and a reusable component system.
04 · SHIP
Dev handoff, review cycles and QA until it felt right.
THE GOODstuff
