Project 02 · Live
PRIME TRADERS
Buy, sell and trade 350+ cryptocurrencies in one fast, secure platform built for simplicity, speed and serious traders.
- Industry
- FinTech
- Platform
- Web & Mobile
- Timeline
- 8 weeks
- My role
- Product Designer
THEreceipts
What happened after launch.
- 01Cryptocurrencies, one platform350+
- 02One consistent trading experienceWEB + APP
- 03From first flow to handoff8 WKS
so, what was broken?
BEFORE
THE PROBLEM
Buying and selling cryptocurrency today involves complex interfaces, high transaction fees, and unreliable platforms, making it difficult for both beginners and experienced traders to trade digital assets with confidence and ease.
and how we fixed it
AFTER
THE FIX
Prime Traders brings together 350+ cryptocurrencies, advanced trading tools, and industry-leading security in one seamless platform, giving every trader the easiest and most affordable way to buy, sell, and grow their crypto portfolio.
MYrole
Lead Product Designer
I owned the product experience end to end, from shaping the flows with the founder and PM, through UI and the design system, to handoff and QA with the developers.
WORKED WITH
- Founder
- Product Manager
- Developers
- QA
KEYdecisions
The calls that shaped
the product.
- 01
One platform for 350+ coins
A fast search and watchlist pattern makes 350+ assets feel browsable instead of overwhelming.
- 02
Two depths, one product
Beginners get a simple buy/sell flow; serious traders unlock advanced tools without a second app.
- 03
Same feel on web and mobile
Shared components and one visual system keep trading consistent across devices.
HOW ITcame together
01 · ALIGN
Shaped goals, users and scope with the founder and PM.
02 · MAP
User flows and wireframes for every key journey.
03 · DESIGN
High-fidelity UI and a reusable component system.
04 · SHIP
Dev handoff, review cycles and QA until it felt right.
THE GOODstuff
