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Umar Ali Butt

Project 08 · Concept

EMBER

Your SaaS metrics at a glance: revenue, customers and alerts in one calm mobile app.

Industry
SaaS
Platform
iOS & Android
Type
Concept
My role
Product Designer
ember cover

THEreceipts

What the work delivers.

  1. 01Colourways: violet and orange2
  2. 02Core views: revenue, customers & alerts3
  3. 03A self-initiated explorationSELF-LED

the idea

BEFORE

THE PROBLEM

SaaS founders bounce between dashboards to answer simple questions: how is revenue doing, who churned, and what needs my attention today?

and how we fixed it

AFTER

THE FIX

Ember puts revenue, customers and alerts into one calm mobile app with a clear home view, account detail and smart alerts, designed in violet and orange colourways.

MYrole

Solo designer

A self-initiated concept. I ran it end to end (problem framing, flows, UI and the component system) to explore how this product could feel.

KEYdecisions

The calls that shaped
the product.

  1. 01

    Answer the founder’s three questions

    Home is built around revenue, customers and what needs attention today.

  2. 02

    Alerts that earn the notification

    Smart alerts surface only meaningful changes, so the app stays calm.

  3. 03

    Two colourways, one system

    Violet and orange themes run on the same tokens, proving the system flexes.

HOW ITcame together

  1. 01 · ALIGN

    Shaped goals, users and scope with the founder and PM.

  2. 02 · MAP

    User flows and wireframes for every key journey.

  3. 03 · DESIGN

    High-fidelity UI and a reusable component system.

  4. 04 · SHIP

    Dev handoff, review cycles and QA until it felt right.

THE GOODstuff

ember screens 1